Crafting Dorure's Brand Identity: A Visual Journey with No ReferencesCrafting Dorure's Brand Identity: A Visual Journey with No References
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my favourite part of this project?
The photograph of croissant came first. then matched every color to what I saw.
no mood boards. no references. just warm butter, cold marble, and a script logo that moves like a broad-nib pen at 45 degrees.
the brand is called Dorure, named after the egg wash that makes a croissant shine.
full case study below 👇
Akinkunmi's avatar
Smooth work
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