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Commercial Design Showcase: Social Media Campaign for Silkflex Indonesia.
"Merdeka Itu Berani Bikin Brand Sendiri!" (Independence means having the courage to build your own brand!)
Proud to share this social media feed series designed for Silkflex Indonesia, a premium water-based screen printing ink brand. The campaign focuses on empowering local apparel brands while educating creators on product superiority.
Design Breakdown & Visual Strategy:
Concept & Mood: Applied a high-contrast, dynamic color palette (red, white, sky blue, and vibrant orange) to ignite a sense of local celebration, patriotism, and entrepreneurial energy.
Information Hierarchy (Layouting): In the first slide, I utilized dynamic tilted grids framed with polaroid-style borders to categorize 4 key USP features, making the technical benefits highly scannable for the audience.
Product Integration & Macro Photography: For the second slide, a sharp sunburst ray masking technique was implemented to connect different fabric textures to the ink bucket, visually proving the ink's versatility across multiple materials.
Clean Call to Action (CTA): Structured a unified and clean footer bar to highlight official marketplace stores (Tokopedia) and contact channels clearly without disrupting the main visual balance.
Impactful commercial design successfully bridges a strong campaign message with persuasive, easily digestible product feature education.
Let's collaborate! Feel free to send a DM or check out my work right here on my Contra profile.
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