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Redesigned the website for By Musti - a Santa Monica-based artisan jewelry brand to match the quality of their handcrafted pieces with an equally refined digital experience.
The existing site felt like a basic catalog, making it hard to build trust for high-value purchases. I restructured the layout, simplified navigation, and brought in an editorial visual direction - clean layouts, generous whitespace, and typography that lets the jewelry speak.
The result: a modern luxury e-commerce experience that improves discoverability, builds credibility, and guides customers from first impression to purchase - especially on mobile.
Scope: Web Design · E-Commerce · 12 weeks
Really like how clean and engaging this feels. If someone wanted to reach this level, what would you say makes the biggest difference in your process?
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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The Loopa brand and website are still legendary when you think this is a Law & Finance brand! I wish I had more clients that are as brave as them!
This looks like the kind of work that delivers real results, not just aesthetics. You’ve clearly put thought into both form and function. From this project, what was the most valuable lesson you learned that you’ll carry into your next one?
Good design doesn’t ignore ideas – it helps you see the difference.
At the start of this Kajabi project, the client asked to use their Facebook banner as the website hero.
The reason was simple: they wanted everything to feel consistent with their social media.
And we totally respect that.
Even though we knew this approach usually doesn’t work well for a hero section, we always make sure our clients can see their idea in action.
So instead of pushing back – we did both:
👉 their version (social banner as hero)
👉 our version (optimized hero section)
What’s the difference?
The banner version keeps the visual style… but it doesn’t function as a real entry point to the page:
🧩no clear headline
🧩no defined offer
🧩no call-to-action
🧩no immediate clarity
Our version focused on one thing – clarity.
What we changed:
✔️ A confident, clear headline
✔️ A simple and understandable offer
✔️ A strong CTA
✔️ A modern, clean photo of the artist (easy to recognize)
We also:
- kept the original background to maintain brand consistency
- removed the extra logo (since it’s already in the header)
Result:
The client didn’t lose their visual identity, but gained something much more important:
👉 clarity
👉 structure
👉 direction
And in the end, they chose our version
Impressive thought process.
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