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The arrow-forward mark doubling as the R is clever, and it holds up even shrunk down to the app icon size on the phone mockup. Was the fintech angle guiding the green color choice, or was that more of a brand personality call?
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Human by Design — Tea Pâtisserie & Flower House 🥐🌸
For the Envato Challenge, I created a romantic French pâtisserie and flower house brand inspired by the dreamy, pastel world of Sofia Coppola’s Marie Antoinette.
Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts.
Human by Design moment:
AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling.
The final result is not just AI-generated imagery — it is a brand shaped through human taste, intuition and design choices.
AI helped me generate possibilities.
Human judgment turned them into a brand.
Created with Envato Elements + AI
Envato Elements used:
Fonts | Graphics | Floral Assets | Textures | Mockups | Photos | Video Templates | Stock Video | Music
#envatochallenge #HumanByDesign #Envato
this is so pretty! don't forget to include a demo explaining your decision making process behind the work!
Project Update: Behind the Scenes Go behind the scenes and see how I created a logo, complete brand identity, and promotional video using only Envato assets.
A behind-the-scenes breakdown is such a good move for this challenge, it shows the process instead of just the polished output. Building a full brand identity plus a promo video from only Envato assets is no small feat, what took the most iteration, the logo or the video edit?
I had a startup reach out last week. They wanted a design system from scratch. All their existing work refactored and redesigned. Probably 4-5 months worth of work part-time.
I quoted them $45,000 because they wanted it done in less than 2 months.
They said that price was fine and they'd get back to me today.
They decided to hire a designer full-time at $80K a year. I think they will fire them after 2 months and get it done for a few grand.
Oh man!
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