I had a startup reach out last week. They wanted a design system from scratch.I had a startup reach out last week. They wanted a design system from scratch.
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I had a startup reach out last week. They wanted a design system from scratch. All their existing work refactored and redesigned. Probably 4-5 months worth of work part-time.
I quoted them $45,000 because they wanted it done in less than 2 months.
They said that price was fine and they'd get back to me today.
They decided to hire a designer full-time at $80K a year. I think they will fire them after 2 months and get it done for a few grand.
Everyone tells founders to raise and then hire.
Nobody tells them the raise changes who has to believe the website. Decks get rewritten in a week. The homepage that has to convince procurement takes six months to notice.
I just finalised a brand evolution and website migration for Virtuoso.
500+ CMS items and 150+ static pages moved from Webflow to Framer.
Alongside that, I helped shape the brand across web, campaigns, product and motion.
The impact:
• Helped shift 80% outbound to 80% inbound
• Built a clearer and more consistent brand presence
• Made a complex AI product easier to understand, trust and buy
I’ve been working with Virtuoso as their design partner on a monthly retainer, helping the brand evolve as the company grows.
500+ CMS items is not a small migration, that's the kind of project that eats weeks just in QA. What almost went wrong during the Webflow to Framer move?