El Niño Brazil Awareness Campaign — Interactive Pitch ProposalEl Niño Brazil Awareness Campaign — Interactive Pitch Proposal
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Philipe Bastos
pro
• Oct 20
El Niño no Brasil — competitive pitch proposal
I developed a landing page, interactive game and educational quiz as part of a competitive pitch proposal for an El Niño awareness campaign in Brazil.
Working from the supplied campaign key visual, I translated its typography, colors and felt textures into digital experiences designed to connect information with participation.
The game asks people to try to stop the rain. The control resists their attempts before revealing the campaign's central message: you can't control it, but you should know how to act.
The landing page brings together regional information and practical guidance, while the quiz invites people to test their knowledge through short questions and immediate feedback.
I used AI as a development tool for the landing page and game, with design decisions guided by the established visual language.
My role: digital design and AI-assisted development. Context: competitive pitch proposal. Original campaign key visual supplied.
Completed work
Interaction DesignUI DesignWeb DesignClaudeFigma
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