Does the mark still read as oldhand when it has to sit still, like a static app icon or favicon, or is the listening state part of how it gets recognised?
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?
A clean, premium product animation showcasing how Finbar simplifies investment research—from filings, transcripts, and spreadsheets to faster insights and smoother workflows.
The visual direction focuses on minimal typography, polished UI motion, seamless transitions, and clear storytelling to communicate a complex financial product in an easy-to-understand way.