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7up changed the drink, so the can had to look different.
instagram changed nothing you tap, so the icon stayed.
that's the entire rebrand vs refresh decision. did the claim change or did the voice drift.
claim vs voice, that framing is useful ngl
Really impressive work.
Thank you. I really appreciate
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I’m working on the packaging for PLOP, a playful sparkling fruit drink, and I’ve been experimenting with the front-of-can layout.
Which one feels stronger?
18 votes
Ends in 17h
Option B looks much better. The one with the Plop placed on the side just doesnt feel right
Just published a new case study from one of our most recent branding projects ✨
This one has been in the making for the last few months, so it feels good to finally have the full project out there.
Over the next few days, I’ll be sharing key parts of the project, some BTS work, key takeaways, and the thinking that shaped the final identity.
If you’d like to see the complete case study, it’s already live on my profile. Go have a look and let me know what you think.
Thank you for following along 💚
P.S. Animated this entire project using @Jitter It's such a great tool, Making animating my projects very easy & simple 🙇♂️
Wowww very impressive, the presentation looks super professional. 🔥
Hello Guys!
New day, new animated post here! One of my favorite branding projects
The contrast between the clean black system and that glowing orange 3D style works really well. Feels like an identity that could carry across product, web, and social without losing its character. Nice work, Artur.