The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
FAVOR. Miroir, Collection 01
For centuries, strength and tenderness were assigned to different people. The knight wore the steel. The lady gave him her favor.
FAVOR is a fictional fashion house that refuses that division. Its style was built from museum archives, from armour, sword hilts and chainmail placed next to 18th-century brooches and early flower photograms, and turned into a single Recraft Style.
The result is a collection where steel and softness live in one object, and a woman who wears both.
To make the house feel real, I designed it end to end: the catalogue, a campaign shot like instant film, a printed lookbook, packaging and identity, and a short brand film.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
MAISON SOLÈNE — The Art of the Unexpected
Project Type: Self-Initiated Concept Project
Industry: Luxury Fashion & Apparel
Studio: OO STUDIOS
Services: AI Fashion Photography, Creative Direction, Fashion Campaign Production, Visual Storytelling
Project Overview
The Art of the Unexpected is a luxury fashion campaign concept developed for MAISON SOLÈNE, a fictional fashion label.
The campaign explores the intersection of high-fashion editorial photography, surreal visual storytelling and cinematic lifestyle imagery.
Through a distinctive combination of couture styling, expressive model photography and imaginative environments, the project demonstrates how AI-powered creative production can transform a fashion concept into a cohesive advertising campaign.
Creative Direction & Execution
The visual direction centered on an unexpected luxury setting, featuring a pastel-yellow couture gown, a vintage pink convertible and an elegant villa environment.
The campaign was developed around six photographic concepts: introduction, hero, movement, emotion, product detail and environmental storytelling.
Each image contributes to one consistent campaign narrative while demonstrating different approaches to fashion photography, composition, lighting and visual communication.
Deliverables
Luxury fashion campaign imagery
AI model and editorial photography
Couture styling and fashion storytelling
Dynamic movement and lifestyle visuals
Accessory-focused editorial photography
Campaign advertising layouts and typography
Full Campaign
Explore all six campaign images and the complete creative presentation:
Self-initiated concept project created by OO STUDIOS to demonstrate AI-powered fashion creative production and art direction.
Elegant editorial
Sylken is a feminine silk footwear brand built around the balance between elegance, softness and confidence. The visual identity explores a contemporary interpretation of femininity, combining romantic elements with a refined and distinctive brand personality.
A palette of soft pink and rich red brings together warmth and sophistication, while the logo pairs classic serif typography with delicate handwritten details for a more personal touch. A custom brand symbol extends the identity beyond the wordmark, creating a recognisable visual element that reinforces the brand's character across its applications.
Wonderful work!
Recent builds from my studio, Pacrose: La Maison Monaco (lamaisonmonaco.com), a luxury watch and jewellery retailer site, Harfang Supplements (harfangsupplements.com), a WooCommerce supplements store, and our own site (pacrose.co.uk). I design and build on Webflow, Framer, Shopify and WordPress, and I use AI tools to speed up research, copy drafts and QA while the design and build stay hand-crafted. Open for new projects. Which one would you like a quick breakdown of?
La Maison Monaco is the one I would love a breakdown of. Luxury watch and jewellery sites live or die on how the product photography and the typography work together, and getting that balance right on Shopify is a real test. How did you handle the product detail pages so the pieces still feel premium on mobile?