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Minimalismos
~Brand design
Minimalismos is an architecture and design studio focused on creating thoughtful, contemporary spaces.
For their visual identity, I developed a simple and distinctive mark inspired by architectural forms and the idea of reducing elements to the essence of a building block. The result is a clean, balanced identity that reflects the studio’s name and approach: minimal without losing character.
The identity was then extended across stationery and communication materials, creating a consistent and understated visual language.
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Everyone wants their brand to look "premium" but almost nobody can define what that actually means.
In crowded industries like digital marketing, premium is the absence of noise. Every unnecessary element is removed until what's left earns trust on sight and can be immediately recognized.
Designing Nyxora meant understanding that trade-off and building for legacy.
The identity needed to feel current enough to compete with the top agencies out there, but grounded enough that a client would hand over a real budget without hesitation.
The result is an identity built on purpose, one designed to earn trust before it earns attention.
Case study: https://rb.gy/hy6hs1
Nice
Not every project ends with a launch.
Sometimes, the work is good. The direction is clear. The conversation is productive. And then the timeline doesn't quite line up.
That was the case with Cylindrique.
The project ended before we could take this concept all the way through, largely because we couldn't find alignment on the timeline. That's part of working in design. A good creative process still needs a practical agreement around time, feedback, and decision making.
But I didn't want the concept to disappear with the project.
The idea started with something deliberately simple: a cylinder.
From there, I explored how that form could become a modern industrial mark for an AI company, using geometry, segmentation, negative space, and perspective to create a sense of structure and depth.
No generic AI symbols. No unnecessary complexity. Just a system built from one strong form.
I would have liked to see where the identity could have gone with the full process.
Still, some concepts are worth showing even when they don't become the final answer.
Not every design has to become a brand to be worth making.
#Cylindrique #LogoDesign #BrandIdentity #AI #TechBranding #IndustrialDesign #LogoConcept #DesignProcess
Nice
I just joined Contra and I’m still figuring out how things work around here, so I thought I’d introduce myself instead of quietly lurking.
I’m Mariya, founder, strategist and lead designer behind Mariya Design. I’ve worked internationally since 2015, and today I run a boutique branding studio focused on brand identity systems for premium and luxury-led brands.
Most of my work sits somewhere between identity, packaging and the wider system around them. I’m particularly interested in what happens after the logo: how typography, color, packaging, digital applications and brand rules actually hold together as the business grows.
One project I’ve been revisiting recently is SAE-REN, a premium beauty and wellness identity system. I’m currently rebuilding some of my case-study presentation system, so it felt like a good one to share here first.
And since I’m genuinely new to Contra, I’d love to hear from people who have been active here for a while:
What actually helped you become part of the community here?
Was it sharing work regularly, joining conversations, applying to opportunities, or something else entirely?
Any early mistakes worth avoiding are welcome too.
great designs..