I mentor and coach designers at all skill levels across the globe, I have spoken at community and internal conferences on web and UX best practices, and hosted dozens of Design Thinking and Design Sprint workshops
Team Sections: Professional Only or Professional + Personal?
A team section can build trust in different ways.
Version A - Professional. Focuses on the coaches’ professional experience - their expertise, years of practice, and approach to working with clients.
Version B - Professional + Personal. Keeps this information but adds a Weekend Mode with personal photos, interests, and small stories about life outside work.
For a coaching website, both sides matter: expertise shows competence, while personality helps visitors feel a human connection.
Which version would make you more likely to choose a coach?
And before I bring it to the live version, I need an honest opinion from someone who hasn't been staring at these screens for hours:
Does it feel better?