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Comment TEMPLATE and I'll send you my landing page framework for free. 👇
Not every landing page should look the same!!
We A/B tested long vs. short opt-in pages for the same freebie opt in page...
And short won almost every time versus traditional long form pages (but not always!)
Don't follow a generic prescription. Test what works for YOUR audience, and use the framework as your starting place.
Short winning most of the time matches what I see on Shopify and service sites too. When someone already knows what they want, a long page just gives them more reasons to leave. The exception I keep finding is a higher priced offer, where people need proof before they commit....
That makes total sense, @Ashar Qasmani -- thank you so much for sharing!
The short won on first visits. And, we're still testing the higher priced offers :) I'll let you know how it turns out!
Short opt-in pages winning almost every time makes sense, less to read before the form. What was the case where the long page won?
Thank you @Ivan Shtefan ! What was interesting was that even when we had the form in the top section of the long-form page (and again at the bottom for ease of access) the short still won out. Almost like the extra info was overwhelming / too much to think about.
Certain freebies (like...
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The valuable part of a quiz funnel is not the quiz alone. It is the journey after the answer.
For this Kajabi project, I connected quiz-led capture, reusable email templates, audience segmentation, and follow-up so the coaching brand could adapt one campaign structure across multiple offers.
Before designing the emails, define:
the audience branches;
the next action for each branch;
the tag or trigger that starts the right sequence; and
the point where a lead should move from education to an offer.
This clip shows the email design presentation, not a live automation demo.
#Kajabi #EmailMarketing #LeadGeneration
Well said!
Landing page design for Matterlane, an AI tool for law firms.
Matterlane’s agents turn client files into a brief, draft using the firm’s precedents, and flag what needs a lawyer’s decision. The whole matter moves forward in one place.
Great work! I appreciate how clearly the design prioritizes usability without compromising its visual appeal.
Landing Page Design Concept for a Live Touring Platform
Tourline is a landing page design concept for a booking platform that turns an agent's inbox into one live record per show: holds, offers, routing, contracts and settlement.
How it's built:
Hero is a real-time 3D concert stage in Three.js. Scroll moves the show through its lifecycle: hold, offer, advance, show night, settle.
Custom volumetric light beams written as a GLSL shader, with real spotlights lighting the stage and crowd, bloom, lens glare and dust caught in the beams.
The LED wall, side screens and LED floor are live canvas textures. The headline renders on the wall, then breaks into LED dots as you scroll.
Beam choreography runs at 124 BPM with four lighting modes, and the camera responds to the cursor.
ScrollTrigger and smooth scroll drive the section reveals, route drawing and the interactive inbox.
If you book tours for a living, what is the one thing you would change here? Or tell me what you would build next.
Breaking the headline into LED dots as you scroll is a lovely way to tie the copy to the stage. With that much going on in the hero, how did you keep it light on mid-range laptops? Did you cap the pixel ratio or turn some of the bloom and glare off?
