Creative Direction | Editorial Design | Photography
2019 film rolls → complete brand system
magazine of memories started as kyiv memories and became typefaces, colors, icons, cd, merch, all speaking the same language. every element works because they're built to work together, not randomly thrown at the wall.
this is what happens when you actually think about consistency. when a brand isn't just pretty, it's smart! check it out and see how it all connects >:)
This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!
It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!
Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?