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“Rituale” is a surreal short film exploring metaphorical and spiritual themes connected to time, human bonds and introspection.
Built entirely with Melius, the project combines cinematic AI visuals, sequencing and experimental workflow techniques to create an abstract and immersive atmosphere inspired by dreams, rituals and inner reflection.
The creative process focused on:
→ visual symbolism
→ emotional pacing
→ surreal world building
→ cinematic composition and transitions
→ iterative AI image and video generation inside Melius
I also created a short workflow breakdown video showing part of the creative process and how the film was developed inside the platform.
One of the most interesting aspects of using Melius was the ability to rapidly experiment with complex visual ideas while keeping a strong artistic direction throughout the entire process.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Title
Brand DNA Engine — ÆTHER
A workflow-native creative direction system for building coherent luxury brand ecosystems with AI.
Brand DNA Engine is an AI-native creative direction system built entirely in Melius that transforms vague startup ideas into coherent, launch-ready luxury brand ecosystems.
Using connected AI workflows and multiple node types, the system analyzes positioning, emotional tone, visual language, and audience intent before generating unified identity systems, UI concepts, campaign visuals, messaging systems, and cinematic brand outputs.
The workflow emphasizes collaborative refinement between human creative direction and AI orchestration, allowing the entire ecosystem to evolve coherently through iterative feedback loops.
For this project, I created ÆTHER, a fictional luxury AI wellness intelligence brand designed for high-performing creatives.
Process Overview
Creative Briefing Inputs
I began by creating structured input nodes for the startup concept, audience, emotional tone, and visual direction of the fictional brand ÆTHER.
AI Analysis Layer
Using Melius AI agents, I created workflow nodes that analyzed:
emotional positioning
visual language
luxury references
campaign tone
typography direction
architectural/editorial aesthetics
Brand DNA Synthesis
The workflow then synthesized these analyses into a central “Brand DNA” system that acted as the creative intelligence layer for all downstream outputs.
Parallel Creative Generation
From the Brand DNA system, the workflow branched into multiple generation systems:
Identity System
UI System
Campaign System
Messaging System
Refinement Loops
The most important stage was collaborative refinement. I introduced creative direction shifts such as:
“Push the system toward brutalist editorial luxury.”
The workflow then evolved the entire ecosystem coherently across campaigns, UI, typography, messaging, and visual tone.
Final Outputs
The final workflow generated cinematic launch posters, editorial campaigns, luxury landing page concepts, and a final “Brand Universe” visual, all designed to feel part of the same cohesive creative world.
Building with Melius
What stood out most while building this project was how naturally Melius supports workflow-native creative thinking instead of isolated prompting.
The visual canvas made it possible to structure creative direction as a connected system rather than generating disconnected outputs. The ability to branch workflows, connect reasoning layers, and iterate through refinement loops made the experience feel much closer to a real creative agency process.
The strongest part of the platform for me was the ability to visually orchestrate AI collaboration. Instead of a single prompt leading to a final result, the workflow became a living creative system where positioning, visual language, campaigns, UI, and messaging could evolve together coherently.
I also found the visual nature of the workflow particularly useful for storytelling and presentation. Seeing the progression from briefing > analysis > synthesis > refinement made the creative process feel much more transparent and intentional.
love how sleek this feels!
🌙 SELENE 01 — AI Lunar Brand Identity System
Ever wanted to build an entire skincare brand
identity from a single brief?
That's exactly what I built with Melius.
One product concept → Mel builds the entire
workflow: brand DNA, hero product shots,
cinematic film, campaign poster, packaging,
app UI, typography — all in one connected canvas.
Lunar biotechnology serum.
Zero-gravity aesthetics.
One brief. Ten nodes. Complete brand.
my first ever challenge and here is the project link:https://app.melius.com/projects/e781982a-2d8e-4ddc-aaec-88a7bdbcfa74/canvas/5b1183dc-cb49-4e07-90ea-ad354abf56f8
Melius is the first generative tool that made me think like a creative director, Melius turned a 2-week brand identity project into one afternoon.
#meliuschallenge #Melius #AIBranding #BuildInPublic
Hey there! Can you share the public link to this project?
You can do this by changing the General Access setting on your Melius project from 'Restricted' to 'Anyone with the link.'
🌆 City Mood Generator — AI Cinematic Workflow
Ever wanted to instantly visualize the mood of any city through cinematic frames? That's exactly what I built with Melius.
You type a city name → Mel automatically builds the entire workflow: scene breakdown, keyframe generation, style grading, and final stitch — all in one canvas.
Tokyo at night. Cyberpunk neon. Wet streets. Done in minutes.
🔗 Project: https://app.melius.com/projects/d94c71dc-101f-4899-82e5-790fb818f16a/canvas/9ea7b971-b51e-4322-81f2-e31ca92fcb46
#meliuschallenge
Hey there! Can you share the public link to this project?
You can do this by changing the General Access setting on your Melius project from 'Restricted' to 'Anyone with the link.'
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