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Choice Behavioral Group, a prominent mental health company in California, sought to enhance its online presence to better connect with its audience and convey its services effectively. With a commitment to holistic wellness and personalized care, Choice Behavioral Group aimed to increase engagement and reach through strategic content creation.
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How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
Gorgeous 😍
EverField — Farm & Produce Website. From the fields to the digital experience. Bold typography, natural imagery, and a fresh green palette shape the direction. One last look at EverField coming next.
