Many SaaS companies are adding AI to their product. Very few are changing how they sellMany SaaS companies are adding AI to their product. Very few are changing how they sell
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Fabio Smiraglia
• Apr 28
Many SaaS companies are adding AI to their product.
Very few are changing how they sell it.
That’s where the gap starts.
If an AI feature reduces manual work, automates operational tasks, or lowers the number of users needed to complete a workflow, seat-based pricing can quickly become misaligned with the value created.
Enterprise buyers are not buying “AI.”
They are buying lower costs, higher throughput, reduced operational risk, or faster decisions.
A better way to think about AI-native pricing:
1. Value Proof Which economic metric improves?
Time saved. Tickets resolved. Forecast accuracy. Fewer errors. Lower manual workload.
2. Usage Signal Which behavior proves real value?
Queries. Completed workflows. Processed documents. Agent runs. Executed automations.
3. Pricing Trigger When should the customer pay more?
Not necessarily when they add another user.
But when they receive more measurable output.
The point is not to abandon subscription pricing.
The point is to stop treating AI as a premium feature and start treating it as an expansion lever.
For many B2B SaaS companies, the most defensible model will be hybrid: recurring base fees for predictability, plus usage or outcome-based pricing to capture incremental value.
Takeaway: If AI changes the work your product performs, it should also change how your product is monetized.
Curious: in your SaaS, is AI already tied to a measurable value metric, or is it still being sold as an add-on?
pricingstrategygotomarketstrategyaiproduct
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Istiak Ahmed's avatar
Istiak Ahmed Khan
• Apr 28
looks fantastic, great work
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