Designed and built a fully automated post-purchase email flow to help a new e-commerce brand collect authentic Trustpilot reviews while protecting their public reputation from day one.

The Challenge The brand had zero reviews and no system to collect them. They needed social proof quickly, but couldn't risk negative feedback going public before they'd had the chance to address issues internally.

What I Built A 2-email Klaviyo flow triggered on order fulfillment with an embedded 5-star rating poll. The poll routes customers based on their selection:

• 1–3 stars → Private Google Form for internal feedback ("what went wrong?") • 4–5 stars → Directly to the brand's Trustpilot page for a public review

Key design decisions: → Triggered on fulfillment, not order placement (accuracy) → 5-day delay before first email (genuine product experience) → Follow-up sent only to non-clickers after 5 days (deliverability) → In-email poll to reduce friction before intent is captured

Results ✔ 7 verified Trustpilot reviews collected ✔ 6 five-star ratings · 1 four-star rating ✔ 0 negative reviews published ✔ Fully automated — runs on every order with no manual effort

Skills used: Email marketing strategy, Klaviyo flows, copywriting, customer journey design, conversion optimisation.

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One of the most important projects I’ve worked on was architecting and building a multi-tenant ERP platform for a group of recruitment and manpower companies operating across 10 countries.

The challenge was not just to digitize their process, but to connect a complex cross-border operation into one reliable system. Candidate sourcing, agency registration, placement workflows, contracts, HR, payroll, finance, marketing, and company-level operations all needed to work together without becoming fragmented.

I led the solution architecture and full-stack development of the platform, covering backend systems, frontend workflows, cloud infrastructure, DevOps, and database design. The ERP was built to support multiple companies on shared infrastructure while keeping each tenant’s data securely separated.

The platform connected sourcing operations in Ethiopia, the Philippines, Uganda, Tanzania, Sri Lanka, and Indonesia with placement companies in Qatar, Kuwait, the UAE, and Saudi Arabia. From agency and candidate registration to publishing profiles on company websites, managing sales and placement, handling contracts, processing payroll, and maintaining finance and accounting, every major function was designed as part of one interlinked ecosystem.

What makes this project especially meaningful to me is that it was not a collection of disconnected modules. It was a complete operational architecture translated into software. The result was a centralized system that improved visibility across entities, reduced manual coordination, and created a stronger foundation for scale.

This project reflects the kind of work I care most about: solving real business complexity with practical architecture, strong engineering, and systems that are built to grow.

#SolutionArchitect #ERP #MultiTenant #SaaS #FullStackDevelopment #RecruitmentSoftware #HRM #PayrollSystem #CRM #FinanceAndAccounting #ContractsManagement #DevOps #CloudInfrastructure #EnterpriseSoftware #SystemArchitecture