The churn rate by tenure band is the most actionable view here — customers in the 0-6 month band churning at the highest rate points directly to an onboarding problem rather than a product problem, which changes the retention strategy entirely. The contract type breakdown...

Due to the fact that the electronic payment system of the company did not function properly, which led to it being the highest churn rate driver. The payment system of every business should be a top priority to ensure a good customer experience