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Worked on developing the visual brand system for Lashed, translating a confidence-driven beauty concept into vibrant packaging and cohesive marketing visuals. The design direction emphasized femininity, edge, and strong shelf presence to resonate with a modern, style conscious audience.
Great colors
this is colorful and the aesthetic.
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Related posts
What if minimalism isn’t less — but more intentional?
This is COCO — a finished packaging system built on restraint.
Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements.
But the key shift is here:
→ material becomes the design.
→ The aluminum isn’t just a container
it defines the color, the light, the presence.
A few intentional decisions:
1. Removing everything that didn’t carry meaning
2. letting hierarchy guide instead of decorate
3. treating material as the primary visual layer
For me, minimalism is not less design —
it’s more attention to every detail.
Great!!
Clean and strong mark 👌
Really like the balance between simplicity and character — feels very intentional. Great work 👏
DUALLY YOURS - ZINE
This project is about the tug-of-war between seeing things clearly and finding beauty in the blur. It began as a study of my own spectacles for a typography class at Elisava, led by Mark Bohle.
The zine looks at two different ways of moving through the world. My right eye represents the person I feel I should be—the one who follows the rules, sticks to a routine, and stays organized. It loves clean lines, precise writing, and everything being in its right place.
My left eye is different. It mirrors my lazy eye condition, where things naturally "drift." Instead of trying to fix the blur, this perspective finds something special in it. It finds beauty in the unexpected—like the way sunlight looks through a broken window or how a simple smudge on a lens can change the way a story feels.
Nice and creative idea with excellent execution.
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