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Worked on developing the visual brand system for Lashed, translating a confidence-driven beauty concept into vibrant packaging and cohesive marketing visuals. The design direction emphasized femininity, edge, and strong shelf presence to resonate with a modern, style conscious audience.
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For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
Keeping the logo untouched and only changing the mood works really well. Glossier next?
🍔 BITE BOX — Where Every Bite Brings a Smile! 🧡
A fun, fresh, and memorable logo concept designed for a modern fast-food brand. The smile icon represents happiness, while the bold typography creates a friendly and recognizable identity. 🍟✨
#LogoDesign #FoodBranding #GraphicDesign #BrandIdentity #LogoDesigner
the little chef smile on the box is doing a lot of the work here
A bold app icon concept brought to life through vibrant blue and purple tones, sleek 3D visuals, and a distinctive logo. Extended across digital visuals and branded merchandise, the design explores a consistent identity across multiple touchpoints.
Bold visuals, striking colors, and seamless brand consistency. Excellent execution!