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Ideas are easy.
Execution is rare.
Momentum lives in the follow‑through — not the meeting.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Working on a card ordering flow with custom motion across every screen.
Designing and coding this was super fun!
Full case study dropping soon.
What do you think of the onboarding so far?
Looks great for a finance/card app for sure! I choose this over boring financial apps for sure!
Design Gym
This week, I shifted my focus from layouts to product storytelling.
I spent time studying the landing pages of Notion, Granola, Metronome, and Anthropic, looking beyond the visuals to understand how they communicate their products.
One pattern kept appearing.
The hero section did most of the heavy lifting.
It introduced the promise, made it clear who the product was for, and used the product itself to reinforce the message. Instead of trying to explain everything, the interface answered many of the questions I had before I even started reading the rest of the page.
The sections that followed simply built on that promise. Whether it was showcasing the solution, demonstrating how the product empowers users, reinforcing trust through testimonials, or ending with a clear call to action, every section had a purpose.
My biggest takeaway?
You don't need to talk about everything on a landing page.
Decide what's most important to your audience. Make your hero section communicate that promise with clarity, then let the product visuals prove it. The rest of the page should reinforce that promise by showing how your product helps people achieve the outcome they're looking for.
That's what I'll be taking into my next design.
This is so clean!
hero 02 looks best for me
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