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AI Creative Direction • Fashion Film • Visual Storytelling • Campaign Concept
An experimental ad concept created for a contemporary clothing brand, exploring how AI can transform a simple fashion piece into a complete campaign world from model generation and styling to composition, lighting, and motion
aicommercialaifashionaiforbrandsAI ArtAI VIsual DesignerFashion StylistHiggsfield AIImagineArtMidjourney
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Seht — Haircare Product Photography
Seht is a dermatologist-tested, fragrance-free haircare brand. The client came to me with a clear vision: a moodboard of minimal, editorial product photography for their shampoo and conditioner, and a request to create images in that spirit without copying any of them.
The brief was clear, but it pulled in several directions: liquid in motion, foam, motion blur, dark still lifes, bright editorial rows. So before shooting anything, I built a short visual guide to hold the series together. It sets a three-tone palette, typography, camera and lighting rules, and one core restriction: only the product, its own formula, water and light in frame.
From that system I produced a set of 10 campaign images, plus extra frames for social. Each one was built from the client's references, then refined through retouching so the bottles, labels and formula textures stay true to the real product.
The result is a set that feels like a single campaign rather than ten separate photos, and a visual language the brand can keep building on.
Art DirectionproductphotographyvisualguideProduct PhotographyBrand DesignAdobe PhotoshopClaudeHiggsfield AI
Beautiful!!
One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.
Sick 🔥
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