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FUELUP — Fitness App, Coaching & Sports Nutrition Concept
FUELUP is a self-initiated fitness ecosystem combining workout programs, personal coaching, progress tracking, and sports nutrition in one mobile experience. I designed the main app screens, trainer communication, workout discovery, nutrition shop, progress dashboard, and promotional banners. The energetic dark-blue, orange, and white visual system was created to communicate performance, motivation, and accessibility
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This deserves only praise. wonderful execution
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Not every direction makes it to the final brand.. this was one of the directions we explored for Auren Desarrollos, a new construction and development company we’re currently working with on its branding and website.
I’ll be sharing the final result soon, and I think the difference will be interesting to see.
What do you think?
Great!