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I finally realized why 45% of users abandoned our Web3 onboarding. Last year, our wallet connection had 6 steps, tooltips everywhere, multiple confirmations, and security warnings at each stage. We thought we were helping. Users thought we were complicating.
So we flipped the question. Instead of asking what users should see, we asked what they wanted to accomplish. The result: 3 steps instead of 6, prompts only when needed, security built-in, not announced. The impact was huge: 25% higher completion, 30% more active users, 60% fewer support tickets.
UX is changing. Static interfaces are giving way to dynamic systems. More options are losing to better outcomes. Click here is becoming tell me what you need. The best UX is invisible, intentional, and gets out of the way. Are you designing for what users see or what they need?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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If websites came with a care label, what would yours say? 🤔
I've been thinking about how micrographics, those small labels usually found on packaging or clothing tags, could translate to the web.
As web designers and developers, we know there is *so* much invisible thinking behind a site: structure, performance, accessibility, content systems… and we rarely see it. 👀
As builders, we think about these things constantly, but users rarely see them. Maybe there’s value in making the craft more legible.
What do you guys think? 💭
This is such a fun concept. The care label idea makes all that invisible work visible in a really clever way. "Reduced motion safe" and "92 Lighthouse" on a tag would tell you so much about how thoughtfully a site was built. Would love to see this become a real thing designers actually share with clients.
Check it out
A couple of days ago, I showcased a preview of an end-to-end project for EVRA.
What you're seeing here is just the B2B platform design — but the full 12-week sprint included brand naming, custom 3D asset generation, pitch deck design, desktop platform, mobile web app (B2B & B2C), and their website.
The result? EVRA raised 7 figures. Full case study now live on my profile.
crazy!!!
so cool
Nordix Advisory. Digital Consulting Landing Page Design.
A responsive landing page concept created to communicate clarity, structure, and strategic thinking in digital consulting.
Really nice visual hierarchy here. The restraint and spacing communicate clarity and structure perfectly — fits consulting positioning very well.
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