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Over the past two'ish months I've been building Espresso UI. A Figma library that was initially just for me to use on freelance projects.
Although after talking with founder and freelancer they too want to use the library.
I've struggled with the idea of "Should I charge for it or should I release it for free?"
I've landed on the idea of making it free for everyone to use in hope it will bring me more eyes and a stronger reputation that will lead to more freelance projects.
I'm just cleaning up the file this week and will be preparing for a proper launch in the near future.
I love your use of color and composition here.
Family Yoga Studio — Hero Section Design
A landing page concept designed for a family-focused yoga studio. The goal was to create a calm, welcoming first impression while maintaining a clear visual hierarchy and intuitive user experience.
Goal
Design a hero section that communicates the studio's atmosphere, establishes trust, and encourages visitors to take action without overwhelming them with information.
Design Approach
• Clean and minimal layout focused on readability and clarity
• Strong visual hierarchy that guides attention from the headline to the primary call-to-action
• Custom image masking and typography to create a distinctive brand presence
• Carefully balanced supporting visuals that reinforce the message without competing for attention
Outcome
The result is a modern, aesthetically balanced hero section that highlights the studio's identity while making it easy for potential clients to explore classes and get in touch.
Tools
Figma
Keywords
#WebDesign #UIUXDesign #LandingPage #HeroSection #WellnessDesign #YogaStudio #MinimalDesign #Figma #ProductDesign
What I find interesting about hero sections is that users decide within seconds whether a product feels right for them.
Creating a sense of trust, clarity, and calm while still encouraging action is much harder than it looks. Nicely thought through 👏
Hey Contra community!
I've decided to share my UX/UI design project, which was lead-generation-first to me.
Onyxer Academy is an edtech startup bootstrapped by a web development agency with a strong presence on Upwork.
The goals of the project were:
- Lead Generation through UX/UI design (my favourite!) = maximise conversion rates and make sure the marketing budget spent on customer acquisition, like ads and SMM, won't go to waste + the founder spent his own time on social media and his hourly rate is the highest in the agency (lead cost only increases from that)
- Motivate users to buy the full course (in the product design world, it's called a bundle, and even has best practices — my former boss's team even created a Shopify app dedicated to e-commerce bundles)
- Attract potential students to be the best during their study, since the best were promised to get hired (for real, the website was supposed to be a part of the hiring brand)
- "If there's time, provide also a concept of a Learning Management System..."
I've been a lead generation manager, team lead & mentor in agencies exactly like this, even though I already switched into UX/UI design, so the project excited me. The founder was thorough and detailed in his communication, and he also provided some visuals collected by an in-house graphic designer: logo variations, a mood board, and color schemes.
My then-process was almost as usual now:
- Deep briefing with a client through Zoom and Notion
- Even deeper analysis of all the info about the company to provide a truly narrow and personalized solution and maximise conversions
- Competitor analysis, especially pricing models analysis + UX/UI design standards of the industry, including not only Ukrainian but European & US edtech & coding bootcamp markets
- Website structure creation (the site is a landing page with AIDA framework)
- Wireframing
- UI Design
- Prototyping
- Figma File Cleanout :)
I was working with a wonderful UX/UI Design Mentor back then who had helped enormously by providing useful and pleasant feedback along the way.
The desire for future collaboration followed the project.
Hope you'll support it with your like and comment.
And as usual, if you want your website to bring you leads or conversions, I’m the woman.
See ya!
Starting from AIDA and working backwards into the site structure is the right call for a lead-gen project. Most designers approach it aesthetically first and then try to retrofit conversion logic. The competitor pricing analysis across Ukrainian, European, and US markets is a detail that most freelancers skip entirely.
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