Hey Contra community!

I've decided to share my UX/UI design project, which was lead-generation-first to me.

Onyxer Academy is an edtech startup bootstrapped by a web development agency with a strong presence on Upwork.

The goals of the project were:

- Lead Generation through UX/UI design (my favourite!) = maximise conversion rates and make sure the marketing budget spent on customer acquisition, like ads and SMM, won't go to waste + the founder spent his own time on social media and his hourly rate is the highest in the agency (lead cost only increases from that)

- Motivate users to buy the full course (in the product design world, it's called a bundle, and even has best practices — my former boss's team even created a Shopify app dedicated to e-commerce bundles)

- Attract potential students to be the best during their study, since the best were promised to get hired (for real, the website was supposed to be a part of the hiring brand)

- "If there's time, provide also a concept of a Learning Management System..."

I've been a lead generation manager, team lead & mentor in agencies exactly like this, even though I already switched into UX/UI design, so the project excited me. The founder was thorough and detailed in his communication, and he also provided some visuals collected by an in-house graphic designer: logo variations, a mood board, and color schemes.

My then-process was almost as usual now:

- Deep briefing with a client through Zoom and Notion

- Even deeper analysis of all the info about the company to provide a truly narrow and personalized solution and maximise conversions

- Competitor analysis, especially pricing models analysis + UX/UI design standards of the industry, including not only Ukrainian but European & US edtech & coding bootcamp markets

- Website structure creation (the site is a landing page with AIDA framework)

- Wireframing

- UI Design

- Prototyping

- Figma File Cleanout :)

I was working with a wonderful UX/UI Design Mentor back then who had helped enormously by providing useful and pleasant feedback along the way.

The desire for future collaboration followed the project.

Hope you'll support it with your like and comment.

Check it out here :)

And as usual, if you want your website to bring you leads or conversions, I’m the woman. See ya!