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Hey Contra community!
I've decided to share my UX/UI design project, which was lead-generation-first to me.
Onyxer Academy is an edtech startup bootstrapped by a web development agency with a strong presence on Upwork.
The goals of the project were:
- Lead Generation through UX/UI design (my favourite!) = maximise conversion rates and make sure the marketing budget spent on customer acquisition, like ads and SMM, won't go to waste + the founder spent his own time on social media and his hourly rate is the highest in the agency (lead cost only increases from that)
- Motivate users to buy the full course (in the product design world, it's called a bundle, and even has best practices ā my former boss's team even created a Shopify app dedicated to e-commerce bundles)
- Attract potential students to be the best during their study, since the best were promised to get hired (for real, the website was supposed to be a part of the hiring brand)
- "If there's time, provide also a concept of a Learning Management System..."
I've been a lead generation manager, team lead & mentor in agencies exactly like this, even though I already switched into UX/UI design, so the project excited me. The founder was thorough and detailed in his communication, and he also provided some visuals collected by an in-house graphic designer: logo variations, a mood board, and color schemes.
My then-process was almost as usual now:
- Deep briefing with a client through Zoom and Notion
- Even deeper analysis of all the info about the company to provide a truly narrow and personalized solution and maximise conversions
- Competitor analysis, especially pricing models analysis + UX/UI design standards of the industry, including not only Ukrainian but European & US edtech & coding bootcamp markets
- Website structure creation (the site is a landing page with AIDA framework)
- Wireframing
- UI Design
- Prototyping
- Figma File Cleanout :)
I was working with a wonderful UX/UI Design Mentor back then who had helped enormously by providing useful and pleasant feedback along the way.
The desire for future collaboration followed the project.
Hope you'll support it with your like and comment.
And as usual, if you want your website to bring you leads or conversions, Iām the woman.
See ya!
Starting from AIDA and working backwards into the site structure is the right call for a lead-gen project. Most designers approach it aesthetically first and then try to retrofit conversion logic. The competitor pricing analysis across Ukrainian, European, and US markets is a detail that most freelancers skip entirely.
Thanks for your deep insights! Regarding pricing ā the more senior designers get, the more attention they pay to such things as pricing, I guess, just from experience, and last but not least ā because they collaborate closely with Sales/Marketing, which is an amazing thing btw....
Nice work
Thank you so much!
Great UI
ā¢ 1d
Thank you very much!
Wow, I love this design š„
ā¢ 1d
Thank you very much! ā¤ļø
ā¢ 1d
Such a thoroughly detailed and business-driven approach to UX! This landing page concept is brilliant. Definitely supporting this, keep up the incredible work! ā¤ļøā¤ļøā¤ļø
ā¢ 1d
Thank youuu, you made my day, so many pleasant words :)) *Zendaya's dance like in a commercial when she says "I'm a pro"* haha š
ā¤ļø
ā¢ 1d
This is a masterclass in lead-generation design! Love how you applied the AIDA framework to solve real business goals like boosting bundle sales. The layout looks incredibly polished and conversion-focused! šš
ā¢ 1d
Thank you so much for your kindest words! By the way, there are LOTS of frameworks to achieve larger sales on a website, if you want to read about some of them in the future, stay tuned :) Nice to meet you as well!
ā¢ 1d
"The marketing budget won't go to waste" might be one of the most underrated UX goals š
I really appreciate how much attention you paid to the business side of the problem, not just the interface. That's often where the biggest impact comes from.
ā¢ 21h
Excellent work
Thank you very much!
ā¢ 18h
checked and liked! š
Thanks :))
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Hey Contra! š
Iām a UI/UX Designer from Ukraine šŗš¦, currently based in Poland.
I've been designing websites and digital products for several years, helping businesses turn ideas into intuitive and user-friendly experiences. My background includes web design, mobile interfaces, landing pages and design systems.
What drives me as a designer:
ā¦ Creating experiences that feel simple and natural
ā¦ Solving real user problems, not just making things look pretty
ā¦ Finding the balance between business goals and user needs
My favorite tools are Figma, FigJam, Framer, AI-powered design workflows, and rapid prototyping.
I recently joined Contra and I'm excited to start sharing my work, design thoughts, and case studies here. š
If you're a designer, founder, developer, or creator, let's connect and support each other.
Looking forward to meeting amazing people in this community! š¤
#ProductDesign #UXDesign #UIDesign #Figma #WebDesign #MobileDesign
#DesignSystems #SaaSDesign #StartupDesign #UXResearch#Prototyping
#CreativeCommunity
Happy to see another Ukrainian designer here! šŗš¦
Your mindset around creating intuitive experiences and solving real problems is exactly what makes great products.
Best of luck on Contra, and looking forward to seeing more of your work!
Stop making flatĀ Figma prototypes ā make them feel 10x more realistic! ā
Last call to join the Config Makeathon and get a chance to win $100k!
š Join here
This single feature just changed my entire design workflow forever āØ
Hi! I'm Viktoriia, UI/UX Designer
I design enterprise SaaS platforms, admin consoles, and mobile apps for iOS and Android. My experience spans cybersecurity and EdTech: multi-level access consoles, data-heavy dashboards, and mobile apps with complex role-based logic. I love the kind of problems where you need to fully understand the system before you can start designing.
I actively use AI throughout my process: Claude and ChatGPT for research and IA, Figma Make and Lovable for prototyping. I'm also currently learning to build websites with Claude Code.
I love learning and trying new things constantly! I can see there are lots of challenges here and I'm really excited to take part š
Tell me about yourself! What do you do and what are you working on?
Your experience with complex SaaS products and role-based systems sounds fascinating, welcome on Contraš
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