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Check it out A founder's journey, told through an editorial timeline.
For The Shelf NYC, I developed a visual storytelling concept exploring the brand's origins through research, narrative development, copywriting, and editorial design.
The goal was to bring the founder's journey to life through an engaging visual narrative, combining key moments, archival references, and a cohesive creative direction.
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Project note: Completed client work, shared for portfolio purposes. The final concept was not published by the client. Certain historical details have not been independently verified.
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CANTIN | You know our coffee. Meet the neighbors.
I found John James Audubon's The Birds of America (1827–1838) on Wikimedia Commons and in the National Gallery of Art's open collection, hand-coloured engravings where every bird is drawn life-size on the plant it lives on. I cropped seven public-domain plates, without captions or plate numbers, and trained a Recraft V4 Style on them that I called Audubon Aves do Brasil. Audubon never painted Brazil, so I used his way of drawing on Brazilian birds that live around our coffee farms. To tie it together I created CANTIN, an invented Brazilian coffee brand with the campaign line "You know our coffee. Now meet the neighbors." That brand is the twist, since his plates now sell a 2026 coffee on the poster, the campaign seal, the labels, the tins and the kraft bags.
How the neighbors were made, in 30 seconds.
HOLY HEADEN — wear the story.
A full brand identity for a fashion house where every garment carries a chapter.
Logo system: the HOLY HEADEN wordmark, an HH monogram, a badge and a horizontal lockup. Palette: oxblood, ink, ivory, brushed silver. Type: a gothic display serif, a script signature and mono captions. Applications: swing tags, foil hangtags, embroidered jacquard and out-of-home.
Motion completes the system: a slice-strip montage that resolves into the wordmark, made to open the brand’s campaigns.
The oxblood and brushed silver palette fits a fashion house well. That gothic serif has real character.
Framer website design and development for Virtual Xposure, a real estate photography and videography company serving realtors in Edmonton and across Alberta. A conversion-focused real estate media website with online booking, package pricing, social-first video reels and portfolio galleries.
