I wanted to play with a simple idea:

Write less. Say more.

So I experimented to build a little lettering system where each letter is missing a piece but hopefully, your brain fills in the gaps anyway.

Because good communication doesn't always need everything spelled out.

And, as a copywriter, I feel slightly obligated to believe that. :)

This looks like the from the movie Arrival👀

meet rinə (pronounced 'REE-nuh'), a luxury brand that offers high-quality bags for those you know to be the most likely (& most prepared) to run into a last-minute remote meeting with notes somehow prepared, the busy bees who may not opt for a purse at all if it couldn't hold their laptop & charger & maybe a legal pad or solid notebook for good measure. with eye-catching hardware & leather sourced back to a family-based manufacturer in rome, these are intended for the businessperson who wants their work bag to match their connection to both contemporary fashion & to the nearest café's wifi network.

which version of its typeface suits it better, in your opinion? leave any thoughts you've got as to why below! it's much appreciated, mwah!

Bold looks more proportioned and in tune with the size and solid presence of the bags in question. Also my vision is getting old and the default font style reminds me of the list of ingredients that you can find in any food packaging at the groceries store.