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SEREVA — More Than Just Coffee. ☕
A premium coffee branding and packaging concept combining elegant typography, rich natural tones, refined packaging and cinematic product visualization to create a sophisticated brand experience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Amazing attention to detail! The gold foil effect looks so luxurious.
AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
Sometimes the best way to improve an idea is simply to create it, share it, and learn from the process.
Keep creating. Keep improving. 🚀
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