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Tonya Golden

pro

• Jul 20

Adding Thank You Video After Form Submission A/B Experiment

Problem: After a Thank You Video boosted performance in our Medicare flow, we wanted to validate the same play in our Life Insurance funnel to drive higher lead-to-policy conversion.

Action: Tested two Thank You Video variations on the LifeCompared confirmation page, one AI-generated and one featuring our director on camera, measuring downstream lead-to-policy.

Result: The director-led video won, lifting lead-to-policy from 5.8% to 6.9% and confirming that authentic, human-led video outperformed the AI alternative.

CRO Data Analysis UI Design Wistia

Kraig Mathias

max

• Sep 21

Exploring two concepts for a Kajabi product template.

A — Studio: light, spacious, and focused. B — Theater: dark, immersive, and video-first.

Which direction do you like best—and what would you change?

Kajabi UI Design ChatGPT

31 voted

50%

31 voted

50%

62 votes

Closed

Koonj Imdad

• Sep 23

Going with A-Studio, clear direction and easy to navigate 😊

Rahman Rahe

• Sep 22

Meriot Netherlands-based product designer portfolio

I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.

The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.

The direction

→ Bold editorial typography → Strong personal photography → Minimal black-and-white foundation → Warm orange accent for CTAs → Simple, structured navigation → Clear positioning as a product designer → A portfolio experience that feels like a personal brand

The idea was to make the website feel confident without being complicated.

Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.