Project: Altura Coffee — Easy Brand System Check it here: Altura Melius Here

Description: Altura is a specialty coffee brand rooted in Andean culture and high-altitude growing traditions. I built the entire brand identity from scratch in a single Melius canvas — logo system, visual palette, packaging mockups, and social assets.

Process:

- Wrote a brand brief directly in Melius and briefed the agent (Mel) with the full creative direction - Agent generated tagline options and brand personality using a text model - Created the primary wordmark + mountain icon via GPT Image 2 - Expanded into 3 logo variants (light, icon-only, horizontal) for different use cases - Generated packaging mockups: kraft bag, paper cup, business card on textured paper - Built social assets: Instagram feed post and 9:16 Story using the slate blue + terracotta palette -Generated a repeating brand pattern for tissue paper / bag linings

Added a Brand Guidelines node documenting hex codes, typography, and tone of voice Tweaked individual node prompts throughout to dial in the aesthetic — especially the packaging lighting and the mountain icon proportions.

Melius Experience: The canvas-first approach changed how I think about creative workflows. Being able to see every generation connected visually — and step into any node to refine it — made iteration feel natural instead of chaotic. The agent handled the routing between models (text vs. image) without me having to think about it. The biggest unlock was realizing the canvas IS the brief — not a document somewhere else. But, sometimes the nodes results were empty, like it was just a blank result and that was taking my credits. I have register without the link so I just had 10k welcome credits only.