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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most brand designers start with visuals. I start with strategy.
Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
I’m biased for being Brazilian but i'm calling it: Amazonia might be the best branding we'll see this year —beautiful, pure art and full of essence ✨
Future Brand agency nailed it... so proud to see this genius work coming from my home country!
Fun facts you may have missed — adding in the thread 🧵👇
1) this typeface was made by humans but shaped by rivers: each letter was discovered in real satellite views of the amazon rivers as it winds through 9 Brazilian states. Just incredible!
Today I help someone with a free audit of their website, then I spent about an hour to fix it and see what I could do with it.
The original website was built in Squarespace and I imported it in Figma. I tried to keep as much of the original website as I could since the core or the design like, typography, colours and images weren't bad.
2 voted
17%
10 voted
83%
12 votes
Closed
Love the fact that you kept most of the website yet transformed it in a way where it became 100x better.
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