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Tessera — B2B Data Infrastructure Identity & Visual System
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New set of 3D error/empty state icons 🧡
No connection, payment declined, 404, locked profile, notifications off - a few of those "painful" app screens, done in my signature orange/navy style. This is actually my second set like this - the first one was in a completely different visual language, so it's fun to see how much the approach has changed 👀
very interesting icons, good job Dana🙌
Direct Address makes thought leadership video for B2B companies. Their whole argument is that your best marketing asset is the person who founded the thing, and most companies bury them behind a brand voice.
So the mark is a spotlight. Not a camera, not a play button — those describe the equipment. A spotlight describes the effect: you point it at one person and everyone looks.
Two cones meeting at a point, one half carrying a full-spectrum gradient, one solid. Color system named after directors, because the product is direction rather than footage. Then the landing page carrying all of it.
The line about the mark being a spotlight instead of a camera reframes the whole pitch. Do most founders resist being on camera at first, or does that argument get them comfortable fast?
