Concept Logo Design Exploration
resenting an initial logo concept exploration created as part of a client project.
This draft focuses on building a strong visual direction that aligns with the brand’s personality and long-term identity.
The goal was to craft a mark that is simple, memorable, and versatile across digital and print applications.
Design direction includes:
• Modern & minimal approach
• Balanced typography
• Scalable logo structure
• Brand-focused visual storytelling
• Strong recognition potential
This concept represents the early creative phase, where ideas are explored before refining the final identity.
The olive droppers and FACE SERUM label stay in one calm palette, which is what makes the set feel expensive. The powder backdrop keeps it tactile instead of glossy-ad.
A warm, vibrant brand identity created for SIYU Coffee & More, designed to give the brand a consistent, artisanal presence across its customer-facing touchpoints.
The identity
The visual system combines a distinctive logo with a lively color direction and supporting graphic elements. It was developed to feel approachable and memorable while giving the brand a cohesive foundation for everyday coffee-service use.
Brand applications
The identity extends into packaging, custom icons, and brand mockups, showing how the system can carry through physical and digital touchpoints without losing its character.