Performance marketing project for a premium car detailing studio focused on generating qualified local leads and service bookings through Meta Ads. I developed the full lead generation strategy, including geo-targeted prospecting, service-specific offers, before/after creatives, retargeting and continuous CPL optimization. Campaigns promoted polishing, ceramic coating, interior deep cleaning and full detailing packages. Result: $3,425 ad spend, 1,370 leads and $2.50 average CPL.