A skincare bottle should still look like the same bottle after the cut.

Imagine a 15-second concept ad: a bottle on a bathroom shelf, a close-up in someone’s hand, then a final product shot. If the cap changes shape or the label moves between shots, the sequence is showing three different products.

A useful review before approving an AI product ad:

• Compare the opening, middle and final product frames side by side. • Check the silhouette, cap, label placement and scale against the approved product photos. • Watch the transitions at normal speed: does the hand keep its grip, and does the product stay intact? • Check the actual words on the pack. A plausible-looking label can still say the wrong thing.

For brands, a practical handoff is a small reference set: front, back, side, packaging artwork and a photo showing scale. Mark which details must remain exact.

Leave room to experiment with the lighting and setting. Keep the product recognisable throughout.