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I created an AI video transformation lens that instantly places the user in a realistic underwater world, swimming alongside a majestic sea turtle. The lens transforms the user’s outfit, environment, and overall scene into a cinematic ocean adventure while preserving the user’s identity. My goal was to let anyone experience a bucket-list moment through immersive AI-powered storytelling, making it feel like they’re exploring the ocean in just one tap🌊
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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An abstract system resolving into the Framer mark.
The resolve effect makes it feel like the mark is assembling itself in real time, satisfying to watch loop. Is this meant to live as a loading or intro moment on the actual site, or was it made purely as a standalone piece?
NIKE FOOTWEAR — PRODUCT CAMPAIGN
A speculative product film exploring the construction, transformation and physical behavior of a performance running shoe.
The central visual idea was to make the product appear to physically construct itself.
Fine textile fibers progressively interlock and spread into the upper, while the sole develops simultaneously through continuous volumetric material formation.
The objective was to maintain the impression of a continuous physical process rather than using a conventional morph or instant transformation.
The finished product was presented through a series of controlled cinematic product shots, focusing on surface detail, textile structure, sole geometry, reflections and material response.
Different camera perspectives were developed to emphasize the silhouette and construction of the shoe while maintaining a consistent visual language.
Creative Direction — András Roland Partamaș
Visual Development — András Roland Partamaș
Product Visualization — András Roland Partamaș
Animation & Motion Design — András Roland Partamaș
Digital Production — András Roland Partamaș
Edit & Color — DaVinci Resolve
My latest one just landed: THE INSPECTION — a cinematic AI ad for NIL, a glass cleaner
🧴🪟
A hotel inspector spends twelve seconds hunting for a single flaw in a spotless room.
Finds nothing. Signs off. Then the room finds him. 😅
Built solo start to finish — story, direction, characters, edit, sound. No crew, no
set, just an idea and an embarrassing number of attempts at making a man walk into glass convincingly.
Genuine question for you all: if you were inspecting a room for the one thing hiding in plain sight, what would YOU actually miss? 👀
