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NIKE FOOTWEAR — PRODUCT CAMPAIGN
A speculative product film exploring the construction, transformation and physical behavior of a performance running shoe.
The central visual idea was to make the product appear to physically construct itself.
Fine textile fibers progressively interlock and spread into the upper, while the sole develops simultaneously through continuous volumetric material formation.
The objective was to maintain the impression of a continuous physical process rather than using a conventional morph or instant transformation.
The finished product was presented through a series of controlled cinematic product shots, focusing on surface detail, textile structure, sole geometry, reflections and material response.
Different camera perspectives were developed to emphasize the silhouette and construction of the shoe while maintaining a consistent visual language.
Creative Direction — András Roland Partamaș
Visual Development — András Roland Partamaș
Product Visualization — András Roland Partamaș
Animation & Motion Design — András Roland Partamaș
Digital Production — András Roland Partamaș
Edit & Color — DaVinci Resolve
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Zero Blender knowledge and this was my first time playing around with Blender + Claude Code 😭 so cool seeing it actually work.
The lighting idea was inspired by In Common With - such a cool lighting brand/site. If you love lamps, definitely check them out!
I just recently got Codex to finally work in Blender. Idk if it was just bogged down every time I tried or maybe I was trying to do too much (I was trying to build a NFL helmet replica) for my first thing ever with Claude and Blender and it kept crashing lol.
This is our second collaboration with the Tytl team following the successful Insights launch video. The partnership continues with additional product launches and feature-focused videos currently in production.
Have a product launch coming up? Feel free to DM me.
Excellent work🔥👏👏
The Last Memory
Coin cabinet — Charles Percier, Paris, ca. 1809–19
The Last Memory reimagines Charles Percier's Coin cabinet as an archive of human memory. Instead of preserving coins and medals, its drawers preserve fleeting fragments of human life. Most compartments have gone dark, leaving only a few fragile memories behind. I kept the cabinet grounded in the visual language of a real museum artifact and introduced one impossible idea: what if memory itself could be physically preserved?
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