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Reversing an 82% organic collapse
THE SITUATION
A B2B technical e-commerce on Magento lost roughly 82% of its
organic traffic after a migration. Nobody could say exactly why.
WHAT I FOUND
21+ critical URLs sitting in 404 with no redirects. Missing meta
tags across key templates. A generic homepage with no dynamic
product surfacing. Mobile performance below 70.
WHAT I DID
21 permanent redirects mapped and deployed
Complete JSON-LD implementation
New homepage with dynamic Magento product widgets
A service page rebuilt for conversion
Performance work taking mobile to 81
All existing automation preserved and untouched
THE RESULT
Active users +69.7%
New users +74.3%
Key product page +748%
Recovered variant +2,159%
PageSpeed, all scores 95 to 100
ChatGPT citations 86 in one month, up 38.7%
Client's reaction, verbatim: "Ficou lindo demais."
The network for creativity
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