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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Discomorphism 🪩 yes or no? 👇
Spotify's disco ball made sense to me. The shape, the world of music and nights out, the campaign giving it context. It all held together.
So I tested two more.
Case A / Tinder: the flame, the playful energy, the world of connection and nights out. It just fits. ✅
Case B / PayPal: in my opinion, when your whole promise is trust and security, this kind of treatment works against you. ❌
Same technique. Different story.
And I think this goes beyond the trend. Knowing your brand foundations is what makes this decision obvious. No framework needed.
What's your take? Which brands could pull this off and which ones should never go near it?
PS: asked Claude for the prompts, ChatGPT generated these in a blink. 😉
Try bubblemorphism, I saw figma and Supabase doing so.
Do you think Spotify's recent logo redesign into a 3D discomorphism ball was intentional to temporarily gain extra awareness?
I think this was a perfect move from a branding & marketing perspective, since it kicked off a bunch of discourse that led to a bandwagon effect causing popular brands to hop on.
Brands transitioning their overall identity, adding new features to their product, web changes, people barely notice.
The moment one changes their logo, it immediately draws attention and sparks controversy, this is the power of the face of our brands - the logo.
For this occasion, I turned Google's Gemini logo into a 3D discomorphism star, someone who hasn't hopped on the train, but do they need to ?
Love this!
7 podcasts that have shaped my writing career:
- How I Write (David Perell)
- The Creative Penn (Joanna Penn)
- The Other Stories (Hawk & Cleaver)
- Story Grid (Shawn Coyne & Tim Grahl)
- High-Income Business Writing (Ed Gandia)
- The Writer Files (Kelton Reid & Milena Gonzalez)
- Freelance Writing Coach (Kaleigh Moore & Emma Siemasko)
Thanks for sharing, Jason!!
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