Arvi Studios is a 3D design studio specialising in high-end interior and exterior renders.
The brief was clear: let the work speak. Creating an immersive, gallery-like experience that was minimal, spacious, and entirely focused on their visuals.
I created a lettering system where every letterform represents one of the things designers routinely hear from clients.
The typeface becomes a visual dictionary of bad creative feedback, that proves the statement wrong.
I really like the colours and the style, however, the actual people make me feel isolated and a bit anxious. It's dream-like which is lovely, but there's something that is not calm or warm for me.