Website Redesign — Before & After Website: desioakley.com (http://desioakley.com) Before — Origin...Website Redesign — Before & After Website: desioakley.com (http://desioakley.com) Before — Origin...
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Website Redesign — Before & After
Before — Original Website
The original Desi Oakley website presents her work across Broadway, television, voiceover, music, coaching, masterclasses, and performances. It uses a personal, artistic style with sections such as Her Story, Shows & Performances, Voice Over, Work With Me, and Contact.
After — Redesigned Version
The redesigned concept gives the website a more structured and modern portfolio experience, making Desi's different services and creative work easier to discover.
What I Improved
1. Layout
•Created a cleaner page structure •Improved spacing and visual hierarchy •Made key information easier to scan •Created stronger sections for her different areas of work
2. Navigation
•Simplified the navigation structure •Made major areas of the website easier to reach •Created clearer paths for visitors interested in performances, voiceover, coaching, and collaborations
3. Mobile Experience
•Designed responsive layouts for smaller screens •Improved readability and spacing •Made buttons and navigation easier to use on mobile
4. Branding
•Created a more cohesive visual identity •Strengthened typography and imagery •Used a consistent design system across the pages •Made the personal brand feel more polished while retaining its artistic character
5. CTA — Calls to Action
•Made important actions more visible •Added clearer Work With Me, Book, and Contact pathways •Reduced the number of steps required to find ways to work with Design
6. Content Structure
•Organized her Broadway, screen, voiceover, music, coaching, and masterclass offerings into clearer categories.
Portfolio Description
A complete website redesign concept for Desi Oakley, focused on creating a cleaner layout, stronger navigation, improved mobile experience, cohesive personal branding, and clearer calls to action. The redesign organizes her performance, voiceover, coaching, music, and professional work into a more intuitive experience while maintaining the personality of her creative brand.
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