Facebook & Instagram Ads Campaign - E-commerce brand scaling sales with UGC creatives. Strategy: ...Facebook & Instagram Ads Campaign - E-commerce brand scaling sales with UGC creatives. Strategy: ...
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Atane Daniel
• Jul 26
Facebook & Instagram Ads Campaign - E-commerce brand scaling sales with UGC creatives. Strategy: Lookalike 1%, Broad interest, Reels + Feed placements, tested 4 creative angles. Results March 2024: 420% ROAS (+210%), 2.8M Reach (+110%), $4.20 CPA (-35%), 1,540 Conversions (+88%), 3.8% CTR. Insights: Women 25-44 drives 62% sales, Reels 54% reach at $3.80 CPA, UGC video +45% CTR vs static.
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