Meta Ads Automation - 287 Leads, $10.87 CPL, 4.2x ROAS
E-commerce Portfolio | Oct 7 - Nov 5, 2024 (Last 30 days)
KEY METRICS:
Total Leads: 287 (+32% vs last period, goal 250)
Cost Per Lead: $10.87 (-18% vs industry avg $14.20)
ROAS: 4.2x (+0.6x vs last period, target 3.5x)
Revenue: $13,104 (+45% vs last period, AOV $45.62)
Ad Spend: $3,120
CAMPAIGN BREAKDOWN:
EC - LAL 2% Purchasers: 112 leads, $9.84 CPL, $1,102 spend, $5,264 revenue, 4.8x ROAS - Active
EC - Retargeting Cart Abandon: 89 leads, $11.23 CPL, $1,000 spend, $3,892 revenue, 3.9x ROAS - Active
EC - Broad Advantage+: 56 leads, $11.92 CPL, $667 spend, $2,352 revenue, 3.5x ROAS - Optimizing
EC - Dynamic Product Ads: 30 leads, $11.70 CPL, $351 spend, $1,596 revenue, 4.5x ROAS - Active
Automation Rules: 6 active | Budget Optimization ON
Data sourced from Meta Ads Manager
This is a custom reporting dashboard aggregating Meta Ads data for client portfolio.
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Facebook Lead Generation - 287 Leads at $10.87 CPL - 4.2x ROAS
I help coaches & local businesses get hot leads with Facebook Ads. Low cost per lead, high conversion.
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engagement. I did audience targeting 25-34 age group, mobile optimization, created 3 video variations, optimized for view rate and placements. Results in 30 days: 280% ROAS (+180%), 1.24M views, $0.08 CPV (-22%), 892 conversions, 32.1% view rate. Strategy: In-Stream skippable ads, Home Feed placement, creative testing.
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