Atane Daniel
Paid Ads Specialist | Meta + Google | 4x ROAS for DTC
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Facebook Lead Generation - 287 Leads at $10.87 CPL - 4.2x ROAS
I help coaches & local businesses get hot leads with Facebook Ads. Low cost per lead, high conversion.
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Facebook & Instagram Ads Campaign - E-commerce brand scaling sales with UGC creatives. Strategy: Lookalike 1%, Broad interest, Reels + Feed placements, tested 4 creative angles. Results March 2024: 420% ROAS (+210%), 2.8M Reach (+110%), $4.20 CPA (-35%), 1,540 Conversions (+88%), 3.8% CTR. Insights: Women 25-44 drives 62% sales, Reels 54% reach at $3.80 CPA, UGC video +45% CTR vs static.
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engagement. I did audience targeting 25-34 age group, mobile optimization, created 3 video variations, optimized for view rate and placements. Results in 30 days: 280% ROAS (+180%), 1.24M views, $0.08 CPV (-22%), 892 conversions, 32.1% view rate. Strategy: In-Stream skippable ads, Home Feed placement, creative testing.
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Google Search Campaign case study - Client was wasting $600/month on Google Ads with 0 conversions. I did full keyword research, added 150+ negative keywords, rewrote ad copy, and fixed conversion tracking. Result: CTR +28%, CPC -24%, 320% ROAS and 42 leads in 30 days. Strategy: Search campaign optimization, Quality Score improvement, mobile landing page.
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