I created this independent concept after reviewing Juno & Sterling’s live shopping experience and the brief for their mobile-first redesign.

Rather than treating the project as a purely visual refresh, I explored a few opportunities to strengthen the overall shopping experience: how product variants are presented, how imagery from different makers can feel more consistent, how trust signals such as the Sterling Score can become more visible, and how Juno can communicate progress more clearly while searching and refining results.

The concept brings these ideas together through a curated product-card system, grouped variants, a more prominent Sterling Score component, clearer AI thinking/search/recovery states, photography normalisation rules, editorial modules, and a responsive design system built around mobile usability.

The goal was to make the experience feel more curated, more transparent, and more cohesive while preserving the character of Juno & Sterling’s existing brand.

Live concept: https://entelyn.com/labs/juno-sterling/