Stoked to share the brand identity we created for Floaa, a Canadian cycling apparel brand. The logo is a minimal F that echoes the motion of cycling fluid, continuous, infinite. Paired with streetwear-inspired type, black, white + earthy neutrals, and motion-blurred photography that puts you right in the ride.⁠ ⁠ Built with @brandtcreative.co ⁠

https://www.instagram.com/p/DVRDW5hkotk/?img_index=1

⚡️ New Work⚡️How do you build a gallery brand that feels as personal, thoughtful, and refined as the art itself? That was the challenge at the heart of this brand refresh for Goetze Art & Design. I partnered with the experts at Variate to help this Memphis-based gallery and art curation business create an identity that better reflects the warmth, trust, and sophistication they offer every day. See the process and learn how the new brand helped Goetze grow 300% after the launch. View the full case study.

Really clean work Chris, great job!