The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Who is the art director when you are a one person studio?
Me, apparently. I pick the concept, argue with myself about it, change the name three times, and then critique my own logo at midnight.
Working solo means every decision has my fingerprints on it. There is no committee to hide behind and no one to blame. It is slower in some ways and much more honest in others.
If you freelance, how do you give yourself useful feedback?
Critiquing your own logo at midnight is so relatable for anyone working solo. No committee to hide behind is scary, but it makes the work feel more personal.
The midnight logo critique is the one meeting that never gets cancelled 😄 What stops the loop for you, a deadline or a second pair of eyes?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Brand Expressions -- Merdes
love this
What happens when one website has to talk to two different people?
A client of ours teaches two audiences at once: expecting mothers who want a calm pregnancy, and women who want to become doulas. One brand, one site, two very different reasons to visit.
The usual fix is a hero that speaks to "everyone" and lands with no one. We designed it as a fork in the road instead:
1. Two doors in the hero. "I'm pregnant" and "I'm training to be a doula", side by side, equal weight. The visitor picks a path in one click, and the headline above them stays about the shared value.
2. One voice, two tones. The mothers' path is softer: fewer words, more room, gentle photos. The doula path is more structured: modules, certification, dates. Same fonts, same colors, different rhythm.
One proof section, split in two. Testimonials from mothers on the left, from doulas on the right. Each visitor sees people like them before the price.
Writing for everyone is writing for no one. Give each reader a door.
Have you ever designed a page for two audiences at once? How did you split it?
Love that purple hero with the two cards right up top.
My Contra discovery score is now 182, putting me in the top 1% of creatives.
Funnily enough, I haven't gotten a job on Contra yet. 😂 I'm just here, posting my work, building my portfolio, and hoping the right clients find me
One thing I've learned is that you have to keep showing up, even when the results aren't coming yet.
Hopefully, something good comes out of it...
Congrats buddy