Davis Street Espresso — Part B Marketing Campaign Plan Davis Street Espresso — Part B Marketing C...Davis Street Espresso — Part B Marketing Campaign Plan Davis Street Espresso — Part B Marketing C...
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Davis Street Espresso — Part B Marketing Campaign Plan
Davis Street Espresso — Part B Marketing Campaign Plan This pitch deck was designed under a tight 4-hour deadline with 10 slides full of extensive marketing content. The challenge was to transform dense information into a clean, engaging, and easy-to-follow presentation. I also used AI during the brainstorming phase to explore content structure and slide arrangement ideas, helping speed up the workflow and improve clarity. AI can support the process, but strong storytelling, visual hierarchy, and impactful presentation design still come from the designer.
I’ve been razzmatazzing and flibbertigibbeting with Claude Code and somehow ended up with a new yels.dev.
It finally feels like me: simple on the surface, slightly complicated underneath, and very much alive.
You can see who I am, what I do, the work behind Herodot, RaptorLabs, CyberLink Security and Solmint, plus a selection of projects I’ve built across AI, cybersecurity, Web3, product systems, education, archives, and experimental digital spaces.
The simple-on-the-surface, layered-underneath idea comes through so clearly in the presentation. I especially like how the project archive turns the site into something to explore rather than just a résumé of links.
If you're a freelancer or independent, you're running a one-person business.
You need a marketing strategy too.
Your time is split between doing the work and finding the next client. Posting more won't always solve the problem. Sometimes your offer needs to be clearer, your work needs stronger proof, or it needs to be easier for someone to enquire.
i made a free 34-minute guide to help you work out what deserves your next ten marketing hours.
It covers your offer, content, ads and the route to an enquiry, with a decision tree to help you choose what to fix first.
Even strong content can be difficult to understand when it’s presented without a clear flow. The audience may lose track of what really matters or simply stop paying attention.
Before creating the slides, I would first define the key message. Then I would decide which ideas are essential and which ones can be left out.
I would organize the content so each part naturally leads to the next. This makes the presentation easier to follow and keeps the story clear.
Another thing I would focus on is the amount of information on each slide. Too much text, too many charts, or too many visuals can make the content overwhelming and distract from the message.
A strong ending is just as important. I would leave the audience with a clear takeaway and a simple understanding of what they were meant to remember.
For me, good structure is about making ideas clear, keeping people engaged, and making the message easy to remember.