Schools sell trust before they sell courses. The Instituto Educacional Crescer (IEC) needed an identity that felt serious and credible, yet approachable for students looking for a fast, practical path into the job market.

IEC is a technical school that trains students through hands-on learning and partnerships with clinics and hospitals, where they complete their internships. The brand had to communicate preparation and opportunity, without promising what depends on each student’s effort.

What I created: • A crest-style symbol with an open book, blending tradition and technical training • A navy and gold palette, softened with sage, slate blue, off-white and terracotta • A graphic pattern of connected lines, representing the path from course to internship to career • An owl illustration as a symbol of wisdom • Applications: uniforms (including a radiology lab coat), staff ID badge, mug and institutional folder

Guiding idea: “A escola prepara. Você conquista.” (“The school prepares. You achieve.”)

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